Creating a send to friend action
One way to grow your opt-in mailing list is to do a send-to-friend action. You include in your e-mail a button or a small form that invites the receiver of the e-mail to send this e-mail to one of his friends or colleagues. The friend who receives the forwarded e-mail will be invited to subscribe to the mailing list, so that he will receive the e-mails himself the next time.
When you do a send-to-friend action in Addemar, you will find in the results of the campaign how many e-mails have been forwarded, and contacts who subscribe (and only those) will be added to your contacts database in a separate mail group.
The send-to-friend action is totally prepared in Addemar, and can be realized in two ways:
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you include a link in an e-mail. This link leads to a form on a standard landing page, where the receiver of the e-mail can fill in the name and address of his friend and a message, and click a button to forward the e-mail.
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you include a form in an e-mail. In this form, the receiver of the e-mail fills in the address of his friend and forwards the e-mail.
Note: you can only insert send to friend links and forms in e-mails, not in landing pages.
Inserting a forward link in an e-mail
Figure: example of a send-to-friend link in an e-mail
To include a forward link in an e-mail:
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Create the content of the message.
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Put the cursor where you want to insert the forward link.
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Click the
icon. -
In the pop-up that comes up, first make sure the checkbox Replace actual content is not checked.
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Choose Send to friend link. The link to the Send to friend form standard landing page is created on your email.
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You can change the text of the link if you want.
The contact who receives the e-mail with the link, clicks the link. A send-to-friend form appears on a landing page in the house style of the account. He fills in and hits the Send button.
Figure: send-to-friend form on standard landing page, accessible through send to friend link in e-mail.
Inserting a forward form in an e-mail
