What does my SPAM score mean?

When you send a test mail, you will be able to see a SPAM score for your e-mail in Evaluate. The colour coding is the following:

SPAM score above 2.0. Your e-mail will be blocked by SPAM filters or end up in the Junk E-mail folder.
SPAM score between 0.1 and 2.0. The probability your e-mail gets blocked by SPAM filters is existing.
SPAM score 0.00. No SPAM suspicion.

In case of a warning and certainly in case of a SPAM score above 2.0, it is better to change the content or lay-out of your e-mail. To know what you should change:

  1. Click the icon.
    The following pop-up appears:

    Figure: SPAM score details

  2. In this screen, you find the elements composing the SPAM score of your e-mail.

    Here is an explanation of most frequent errors:
    0.0 HTML_MESSAGE BODY: HTML included in message Your e-mail is in HTML. This is not a problem anymore.
    0.0 MANY_EXCLAMATIONS Subject has many exclamations Your subject contains many exclamation marks, but not too much to give raise to SPAM score.
    1.7 MIME_HTML_ONLY BODY: Message only has text/html MIME parts Your e-mail contains only HTML and also needs a text part. You can solve this with a new creation based on the text-mail template containing the HTML mail content. Next you need to link it to the HTML in the 'Items' tab of the 'Launch Wizard', step 'Text version'.
    0.0 UPPERCASE_25_50 message body is 25-50% uppercase Your e-mail body contains too much text in uppercase. Change some text to lowercase, place it in bold for instance. This is not a real problem.
    0.2 HTML_IMAGE_RATIO_02 BODY: HTML has a low ratio of text to image You have too much images compared to the text in your e-mail. Insert more text or remove some images.
    0.2 HTML_SHOUTING5 BODY: HTML has very strong "shouting" markup Your e-mail has a lay-out that suggests shouting, such as uppercase words, bold and words between **. To avoid this, make your lay-out a bit more strict.
    0.3 HTML_FONT_BIG BODY: HTML tag for a big font size Your e-mail contains some words in a bigger font. This suggests shouting or drawing attention, a technique often used by SPAMmers.
    0.5 HTML_FONT_FACE_BAD BODY: HTML font face is not a word Your e-mail contains an inexistent font face definition. Use a known font face type.
    0.6 HTML_COMMENT_SAVED_URL BODY: HTML message is a saved web page In the first lines of code, the text <!--saved from URL ...>suggests you copied a web page as your e-mail.
    0.8 HTML_FONT_LOW_CONTRAST BODY: HTML font color similar to background The colour font of your text is too similar to the background of your e-mail. This suggests that you do not want to show the text in your message. Change one of the colours to have more contrast.
    0.8 INFO_TLD URI: Contains an URL in the INFO top-level domain Your e-mail contains an URL containing .info. Lots of SPAMmers do.
    1.2 BIZ_TLD URI: Contains an URL in the BIZ top-level domain Your e-mail contains an URL containing .biz. Lots of SPAMmers do.
    1.2 HTML_OBFUSCATE_05_10 BODY: Message is 5% to 10% HTML obfuscation Your e-mail contains too much HTML coding in proportion to the text included in your e-mail. This could be due to a paste from Word, or Javascript contained in the code of your e-mail.
    1.2 SUBJ_ALL_CAPS Subject is all capitals Your subject is in uppercase. It is better to use lowercase.
    1.4 MARKETING_PARTNERS BODY: Claims you registered with a partner Your e-mail probably contains the word 'partner'. Rephrase the sentence.
    1.5 SUBJECT_ENCODED_TWICE Subject: MIME encoded twice Your subject is too long or contains too many special characters (@, |, °, é, à, Ü). One special character equals at least 5 normal characters. Make the subject shorter.
  3. If you have changed the content or lay-out of your e-mail, you can send a new test mail.
    Normally your SPAM score should be lower.