How do I evaluate the clicks?


In the Evaluation, tab 'Interactivity' you'll find all links contained in the campaign-item.

Each link lists a couple of numbers, the explanation for these numbers you'll find below:

  • Total clicks behind every link: This number is the total number of clicks on this link.
  • Unique clicks behind every link: This number is the total number of unique clicks on this link, so contacts who clicked more than one time only get listed one time.
  • Total number of total clicks: Summarizes the numbers of total clicks in this campaign-item. So this will give you the total number of clicks in this campaign-item.
  • Total number of unique clicks: Summarizes the numbers of unique clicks in this campaign-item. So this will give you the total number of unique contacts who clicked in this campaign-item.