A campaign is any combination of one or more launched emails and/or landing pages. In a campaign, you can define for each e-mail when and to whom it is launched. A campaign can be defined over time (weekly newsletter), or regard just a one shot action (an email for an inquiry followed by a thank you e-mail).
Your campaigns are organized in folders and consists of one or more emails and landing pages, which you find when you open the folder.
These e-mails and landing pages are called "items" of the campaign.
Note: The folder Campaigns at the top level regroups all items that have been launched without specifying a campaign.
Tip: You can export your campaign results.
Click the button on top of the screen.
So, what are the most important email metrics I can track?
To evaluate a campaign:
Open the Evaluate section.
Open the Campaigns folder and browse to the campaign you want to evaluate. The overview of items in this campaign opens up.
For each campaign item, you see the following information:
Name of the campaign item.
Type of the campaign item: html e-mail, text e-mail or landing page.
Status of the campaign item: draft, draft (testing), scheduled for sending, sending, sent
Note: accounts that are in a validation cycle can also find the following statuses: waiting for validation, accepted, rejected
SPAM score of the e-mail: green = OK, orange = warning, red = e-mail will not be sent.
Total number of e-mails that are in the queue for sending. E-mails in the queue will be sent instantaneously.
Percentage: number of queued e-mails divided by the number of e-mails planned for sending.
For an e-mail: total number of sent e-mails, including errors.
Percentage: number of sent e-mails divided by the number of e-mails planned for sending.
For a landing page: number of contacts that accessed this landing page.
For an e-mail: number of e-mails delivered to the receiver.
Percentage delivered: number of delivered e-mails divided by the number of sent e-mails.
For a landing page: number of contacts that accessed this landing page
Number of e-mails where delivering has not succeeded.
Percentage error: number of e-mails in error divided by the number of sent e-mails.
Date / Time
Start date and time of sending or scheduled start of sending.
Click this icon to open detailed results.
Click this icon to see more details about the SPAM score.
Click this icon to preview the e-mail or landing page.
Tip: Want to show this preview on your company website? You can use the URL you find on top of the detailed results page.
Click this icon to delete the e-mail or landing page.
Click this icon to move the e-mail or landing page to another folder.
This icon only appears when your e-mail is in status scheduled or sending. Click this icon to cancel sending.
This icon only appears when your e-mail is in status sent, or your landing page is in status online. Click this icon to launch the e-mail again to a different public, or extent the publication period of the landing page.
Click the icon next to the campaign item for which you want to see more detailed results. The detailed results page opens up.
The page is composed of different parts:
Forwards - send to a friend
Note: Results of your test mails are excluded from the results once your campaign has been launched definitively.
On the Detailed results page, you first find some details about your campaign.
You find also the preview URL. Use this URL if you want to create somewhere a link to this campaign item.
Figure: snapshot of the detailed results page, link to preview can be used in any website to show preview of this email or landing page.
In the General part, you find the same information as in the overview page, with the following detailed results.
Click on numbers in the table to see an overview of the contacts who sent, clicked, opened, are still pending or in error.
Number of contacts who did not open the e-mail (yet).
Percentage not opened: Number of e-mails not opened (yet) divided by the total number of delivered e-mails.
Number of contacts who opened the e-mail but did not do click any link in the e-mail.
Percentage opened: Number of e-mails opened without action divided by the total number of delivered e-mails.
Percentage clicked: Number of clicked e-mails divided by the total number of delivered e-mails.
Number of undelivered e-mails because of invalid address.
Percentage invalid: Number of invalid address errors divided by the total number of undelivered e-mails.
Number of undelivered e-mails because of invalid domain.
Percentage invalid domain: Number of invalid domain errors divided by the total number of undelivered e-mails.
Number of undelivered e-mails because the address was listed on a global blacklist.
Percentage blacklisted: Number of blacklisted e-mails divided by the total number of undelivered e-mails.
Number of undelivered e-mails because of a mailbox error, a security error, a network or system error. Addemar distinguishes different types of bounces.
Percentage bounced: Number of bounced divided by the total number of undelivered e-mails.
In the Clicks part, you find the list of links available in the e-mail. A distinction is made between system links and links in the content. Clicks on system links (online link, unsubscribe, edit profile link) do not count in the total number of clicks (above). Only links in the content of your e-mail or landing page are counted for the clicks rate.
Click on the numbers in the table to see an overview of the contacts who clicked the link.
For each link you find the following information:
The total number of people who clicked on this link.
Percentage total clicks: the number of clicks on this link divided by the total number of clicks generated by this e-mail.
The number of unique clicks on this link. If someone clicked twice on a link, this counts for two unique clicks.
Percentage unique clicks: the number of unique clicks on this link divided by the total number of unique clicks generated by this e-mail.
Total number of clicks and unique clicks generated by this e-mail.
In the Bounces part, you find the detailed bounce results.
The numbers in the table refer to the number of bounces of that Type or Category.
The percentages in the table refer to the number of bounces of a specific type or category divided by the total number of bounces.
Click on the numbers to see an overview of the contacts who bounced and find the bounce type, category and subtype.
Bounces can be distinguished using three hierarchical levels, each one referring to a digit in the status code contained in the delivery status notification.
Type: hard or soft bounces
Category: seven categories of bounces can be distinguished, see below.
Subtype: the detailed error message
A soft bounce is a persistent transient failure. The message as sent is valid, but some temporary event prevents the successful sending of the message: the inbox of the user can be full, a network error occurs, ...
A hard bounce is a permanent failure. This bounce is not likely to be resolved by resending the message in the current form. Some change to the message or the destination must be made for successful delivery.
There is a problem with the originator or destination address, such as address syntax or validity.
There is a problem with the receiver's mailbox.
There is a problem with the destination system.
Network and routing
There is a problem with the delivery system, such as the network, the routing, or the directory.
Mail delivery protocol
There is a problem with the message delivery protocol. These failures include the full range of problems resulting from implementation errors or an unreliable connection.
Message content or media
There is a problem with the content of the message. These codes report failures due to translation, transcoding, or otherwise unsupported message media.
Security or policy
There is a problem with a policy, such as per-recipient or per-host filtering and cryptographic operations.
In the Contacts part, you find the number of contacts who unsubscribed, who edited their profile and who filled in a form.
Click on the numbers to see the contacts who did that action.
In the Forms part, you find the number of contacts who filled in the form. (if their was a form in your e-mail or landing page)
Click on the number to see an overview of the contacts who filled in the form.
Forwards - send to a friend
If you integrated the send to friend scenario in your campaign, you will find in the Forwards part the number of contacts who forwarded the e-mail, the number of times the e-mail was forwarded (each contact can forward multiple times), and the number of new subscriptions resulting from your send to friend action.
Click on the number to see an overview of the contacts who forwarded.