Build drip campaigns based upon contact behaviour


  • Can I send an email towards a contact who clicked on a particular link inside my newsletter campaign?
  • Can I create drip campaigns?

 

What does it do?

We have created link actions  which allow you to define trigger actions upon contact behaviour.

  • For example, based upon a click upon a link inside your initial newsletter a new email can be send to your contacts.

 

How does it work?

We have created LINK ACTIONS which can be defined while launching your campaign.

 

 

You can define 2 link actions to be triggered ( when the link is clicked ) :

  • Send a email ( even a delayed email ) to the contact
  • Add the contact to a contact group

 

 

IMPORTANT!

We only allow campaigns to be used which are part of the same campaign folder while using the send an email link action.

 

In the following example we explain the following click actions.

1. When a contact clicks on a certain link we send an email to that contact 10 minutes after he has clicked with more information concerning this link.

 

 

In the screenshot you can select the following :

  • The link
  • The action that needs to be performed ( send an email )
  • The delay time

 

2. Everyone who clicks on the facebook link will be added to the FaceBook ( FB clickers ) contact group.

 

 

In the screenshot you can select the following :

  • The link
  • The action that needs to be performed ( subscribe to contact group )
  • The group to where the contact needs to be subscribed