How to setup Google Tracking for your campaigns

The description how you need to activate this setting can be found here.

Once you have activated the account setting which allows you to track your campaigns within Google analytics.

You can set up your default setting in our platform at account level.

In our application, go to My Account -  Settings.



 On that page you have the possibility to open up all your account preferences



Once you have clicked the preferences link, a popup will open up.



In the Link Tracking tab you have the following options :

  • Track mailto :  yes or no
    • When this option is set to YES, our application will track also mailto links.
      • When this function is activated all mailto inside your campaign will go through our Mailto form in order to track
  • Track anchors :  yes or no
    • If this option is activated all anchors link will open your campaign in the online version which allows us to track anchors links.
  • Domain tracking possibilities when activated in the account settings. ( for example Google analytics )


When Google Analytics integration is activated you can fill in the account Google Analytics parameters.



You need to specify your UTM paramaters and your Tracking domain(s).

The UTM paramaters explained

You need to specify the utm terms which will reflect into your google tracking analytics. ( We have prefilled the most logical terms ). Here below are the google analytics descriptions.

Campaign Source (utm_source)

Required. Use utm_source to identify a search engine, newsletter name, or other source.
Example: utm_source=google

Campaign Medium (utm_medium)

Required. Use utm_medium to identify a medium such as email or cost-per- click.
Example: utm_medium=cpc

Campaign Term (utm_term)

Used for paid search. Use utm_term to note the keywords for this ad.
Example: utm_term=running+shoes

Campaign Content (utm_content)

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: utm_content=logolink or utm_content=textlink

Campaign Name (utm_campaign)

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale


Your Tracking domains

an example which can be filled is

When you launch this campaign where you have specified the google tracking terms. Our software will add these google terms dynamicly after each link in your campaign, allowing google analytics to track who clicks through from a Addemar campaign.


Once these settings are filled in they will be default loaded in the launch wizard.



These settings are default filled in but can be overrided on campaign level.