Can I integrate Google Analytics?

There is a way to have your links inside your email to be tracked back to your google analytics domain.

Google tracking provides tracking of links to your website using the Google Analytics tool. (Attention! You need to make sure you have an active Google Analytics account integrated in your website).

To activate Google tracking in Addemar follow the steps below:

  • Open the 'My account' section.
  • Go to 'Settings'.
  • Open 'Account settings'.
  • Activate the checkbox 'Google tracking codes'.
  • Click Save.

From this moment the Launch Wizard contains an option 'Google Analytics' on each campaign item tab. On this tab you need to configure the campaign name at the parameter 'utm_campaign' en the domainname(s) that need to be tracked at the parameter 'Domains'.


Addemar automatically provides the necessary Google tracking codes for each link.